Overview
For our June Ready-to-Wear collection, we created a campaign designed to showcase the versatile, seasonless pieces of the collection in an effortless, stylish way. The shoot aimed to capture the spirit of modern elegance while highlighting the functionality and timeless appeal of the collection.

Execution
As Brand Director, I led the planning and execution of the shoot. My responsibilities included:

• Collaborating with Photographer & Founder – Aligning on the overall vision to ensure the creative direction matched the collection’s goals and the brand’s aesthetic.

• Location Scouting – Identifying the ideal backdrop to enhance the collection’s aesthetic, choosing locations that reflected the versatility and sophistication of the pieces.

• Casting Process – Selecting models who embodied the brand’s image and appealed to our target demographic.

• Budget Management – Ensuring the shoot was executed within budget while maintaining high standards of production and creative excellence.

Contributors

• Photography: Alex Frank

• Art Direction: Madison Kessel

• Content Plan & Styling: Amanda Lundgren

Outcome
The June Ready-to-Wear campaign highlighted the collection’s modern sophistication through compelling imagery. The final campaign reinforced the brand’s ability to offer both classic and trend-forward pieces, resonating with our fashion-forward audience and driving sales during the seasonal transition.