RESUME

Contact:

Shilohrz@gmail.com

SHAINA MOTE

Freelance Creative Vision & Market Strategy

OUTLINE BROOKLYN

Freelance Social Content Strategy 

AGMES JEWELRY

Freelance Campaign Creative Direction

WEWOREWHAT

BRAND DIRECTOR

  • Developed comprehensive content calendars and coordinated the production of imagery, copy, newsletters, and social posts to maintain a consistent brand voice.

  • Revamped email marketing strategies, improving engagement and conversion rates with tailored content.

  • Created visually compelling social media content that reinforced brand identity and drove audience engagement.

  • Developed and executed marketing strategies tailored to regional audience insights, ensuring brand resonance and customer engagement.

Managed the planning and execution of each product launch and brand activation by working with cross-functional teams to ensure all photoshoots, events, brand partnerships, and marketing initiatives were completed on time, within scope, and within budget.

  • Coordinated with cross-functional teams, including CEO/Founder, design, production, sales, e-commerce, and content team, to align project goals and deliverables.

  • Assigned tasks and managed the workload of the creative team, (social, influencer, digital, and art direction) and ensured content plans, influencer contracts, and digital deliverables were met and aligned with objectives.

  • Collaborated with senior management to develop long-term strategies for product launches and marketing initiatives that supported overall business goals.

  • Identified and cultivated strategic partnerships and collaborations to expand brand reach through brand activations and events.

  • Led the collaboration and organization of all photo shoots, including casting, location, set design/props, and travel.

  • Developed and managed project budgets, ensuring all creative initiatives, photo shoots, events, & influencer partnerships, were executed within budget confines.

  • Supported influencer campaigns by managing logistics, products, deadlines, and deliverables.

  • Prepare and present project reports, highlighting key learnings, and ROI of each activation and influencer partnership, as well as any challenges, and areas for improvement.

DEVEAUX NEW YORK

BRAND MARKETING MANAGER

Managed brand channels, including social media, community, PR, and email, implementing cohesive GTM strategies to enhance product launches through content creation and storytelling, achieving a 115% year-over-year increase in reach.

  • Integrated Campaigns: Championed omni-channel briefs for integrated campaigns, ensuring all channels were aligned with the marketing strategy and brand integrity.

  • Content Calendar Management: Developed and oversaw the editorial calendar, ensuring all images, copy, newsletters, and social posts were aligned with the brand voice.

  • Storytelling and Editorial Production: Led creative direction and collaborated with talented creatives to execute the vision of all lookbook, e-commerce, and content shoots.

  • Creative Vision Execution: Organized photoshoots, managing all aspects including casting, location, set design, and styling to ensure high-quality visual content.

  • Marketing Initiatives: Assisted with key marketing initiatives, including the 2022 brand refresh, the launch of a new category (handbags), and seasonal product initiatives.

  • Strategic Partnerships: Fostered strategic partnerships with agencies, businesses, affiliates, influencers, and PR, leading to a 35% lift in engagement.

  • Revenue Growth: Grew direct-to-consumer revenue by 60% YoY by managing day-to-day operations and analyzing key Shopify metrics.

PRODUCTION MANAGER

  • Organized and styled e-commerce photoshoots, ensuring visuals aligned with brand identity and creative direction.

  • Led market appointments, contributing to category assortments by analyzing brand objectives, customer feedback, and trends.

  • Contributed to business development efforts, identifying opportunities for growth with both new and existing accounts.

  • Conceptualized and executed the "Radical Love" campaign, developing cohesive content across email marketing, social media, and landing pages.

  • Crafted market-specific storytelling strategies to enhance brand engagement and drive deeper customer connections.

  • Sourced and managed creator partnerships, ensuring the campaign reached diverse and engaged audiences.

  • Managed the day-to-day workflow with factories in New York, LA, and overseas to ensure quality, cost, and timely delivery of all products

  • Worked with cross-functional teams (CEO/Founder, Creative Director, and sales) to ensure timely delivery of collections for market appointments through to Xfactory dates and delivery to retail locations

  • Oversaw orders, invoices, and shipments of our fabric, yarn,
    and production units

  • Responsible for assisting the Creative Director in the development and execution of designs for
    seasonal collections