RESUME

Contact:

Shilohrz@gmail.com

WEWOREWHAT

BRAND DIRECTOR

Managed the planning and execution of each product launch and brand activation by working with cross-functional teams to ensure all photoshoots, events, brand partnerships, and marketing initiatives were completed on time, within scope, and within budget.

  • Coordinated with cross-functional teams, including CEO/Founder, design, production, sales, e-commerce, and content team, to align project goals and deliverables.

  • Assigned tasks and managed the workload of the creative team, (social, influencer, digital, and art direction) and ensured content plans, influencer contracts, and digital deliverables were met and aligned with objectives.

  • Collaborated with senior management to develop long-term strategies for product launches and marketing initiatives that supported overall business goals.

  • Identified and cultivated strategic partnerships and collaborations to expand brand reach through brand activations and events.

  • Led the collaboration and organization of all photo shoots, including casting, location, set design/props, and travel.

  • Developed and managed project budgets, ensuring all creative initiatives, photo shoots, events, & influencer partnerships, were executed within budget confines.

  • Supported influencer campaigns by managing logistics, products, deadlines, and deliverables.

  • Prepare and present project reports, highlighting key learnings, and ROI of each activation and influencer partnership, as well as any challenges, and areas for improvement.

DEVEAUX NEW YORK

BRAND MARKETING MANAGER

Oversaw brand channels, including social media, community, PR, and email, implementing efficient yet cohesive marketing strategies to support product launches through content creation and storytelling, resulting in a 115% year-over-year increase in reach.

  • Championed omni-channel briefs for integrated campaigns that communicated clear objectives, consumer insights, messaging direction, and deliverables for creative, operations, and channel partners. Ensured all channels were aligned with the marketing strategy and that content outputs were consistent with our brand integrity.

  • Drove the ideation and planning of key marketing initiatives, including the 2022 brand refresh, the launch of our new category (handbags), and seasonal product initiatives.

  • Built and nurtured an active and engaged community of customers, advocates, and brand enthusiasts through social media, in-person events, and other channels. Responded to community inquiries and feedback, fostering a sense of belonging and loyalty.

  • Identified and cultivated strategic partnerships with other businesses, influencers, and PR, leading to a 35% lift in engagement.

  • Partnered with cross-functional teams (CEO/Founder, sales, design, and agency) to ensure needs were being met based on collection timelines and marketing initiatives.

  • Grew our direct-to-consumer revenue by 60% year-over-year by managing day-to-day operations, merchandising, and analyzing & responding to key metrics of Shopify.

  • Managed Shopify product upload, inventory, product copy, imagery, and site changes

PRODUCTION MANAGER

  • Managed the day-to-day workflow with factories in New York, LA, and overseas to ensure quality, cost, and timely delivery of all products

  • Worked with cross-functional teams (CEO/Founder, Creative Director, and sales) to ensure timely delivery of collections for market appointments through to Xfactory dates and delivery to retail locations

  • Oversaw orders, invoices, and shipments of our fabric, yarn,
    and production units

  • Responsible for assisting the Creative Director in the development and execution of designs for
    seasonal collections