AGMES JEWELRY
Radical Love: A Celebration of Love in All Its Forms
Overview
The Radical Love campaign redefined Valentine’s Day by celebrating love in all its forms—romantic, platonic, familial, and self-love. Recognizing that the holiday can sometimes feel exclusive, the campaign shifted the focus to how we can show up for ourselves and the people who matter most.
Execution
To bring this concept to life, I led the campaign strategy, including:
Creator Outreach – Partnering with aligned voices to amplify the message authentically.
Narrative Development – Crafting a compelling story that resonated across all touchpoints.
Visual Identity & Content Design – Designing a cohesive look across social media, email, and web.
The campaign came to life through a multi-platform rollout:
6 Instagram Feed Posts – Thoughtfully curated visuals and messaging.
6 Story Sets – Engaging and interactive formats.
4 Emails – Personalized messaging to deepen audience connection.
4 Landing Pages – Providing an immersive brand experience.
Impact
The Radical Love campaign fostered a more inclusive conversation around love, driving engagement across social and email while strengthening community connection.
