As Brand Marketing Manager I oversaw the project from kickoff to implementation of the new brand strategy into the design language and visual identity.

• Point person for brand feedback throughout the entirety of the redesign process

• Coordinated the strategic external rollout through press releases and social media to introduce the new brand identity to the public.

• Designed customer-facing touchpoints such as packaging, invoices, email templates, and social media profiles with the new brand identity to reinforce brand recall and perception.

• Integrated the new brand identity into all future marketing initiatives, product developments, and company strategies to ensure long-term consistency and relevance.