DEVEAUX NEW YORK: REBRAND

Overview
In 2022, Deveaux New York embarked on a comprehensive rebrand, partnering with design agency Mouthwash to redefine our creative direction, digital presence, and graphic identity. The goal was to evolve the brand’s visual language while maintaining its core values of refined minimalism, versatility, and timeless design.

Execution
As Brand Marketing Manager, I played a key role in overseeing the rebrand from kickoff to implementation, ensuring alignment across all brand touchpoints. My responsibilities included:

• Project Oversight & Brand Strategy Implementation – Acting as the point person for brand feedback throughout the redesign process and ensuring the new identity was seamlessly integrated.

• Strategic Rollout & Public Introduction – Agency Seriousandly led the coordination of press and social media campaigns to introduce the rebrand, ensuring clarity and excitement around the new direction.

• Customer-Facing Design Updates – Updating packaging, invoices, email templates, and social media profiles to reinforce brand recognition and perception.

• Long-Term Brand Integration – Embedding the new identity into all future marketing initiatives, product developments, and company strategies for consistency and relevance.

Outcome
The rebrand positioned Deveaux New York with a refreshed, modern aesthetic, enhancing its digital and physical presence while maintaining its signature understated elegance. The strategic rollout ensured brand continuity while engaging both loyal customers and new audiences.