Deveaux New York: FW22 Content Shoot

Overview
As Brand Marketing Manager at Deveaux New York, I played a key role in overseeing the merchandising of each drop and the planning of both e-commerce and content shoots. For FW22, I collaborated with the agency Seriousandly to develop a strategic marketing plan that would effectively showcase the collection.

Execution
For this season, we partnered with Photographer & Stylist Jessi Frederik to create a simple yet impactful studio shoot. The goal was to highlight the craftsmanship, silhouette, and details of each piece in a refined, minimalist setting. My responsibilities included:

• Creative Direction – Ensuring the imagery aligned with the brand’s aesthetic and storytelling.

• Production Management – Overseeing the shoot logistics and execution.

Contributors

• Photography: Jessi Frederick

• Marketing & Social Strategy: Seriousandly

Outcome
The final imagery provided a clean, sophisticated lens through which to present the collection, reinforcing Deveaux’s commitment to timeless, considered design. This content was rolled out across e-commerce, social, and digital marketing channels to support the FW22 launch.