DEVEAUX NEW YORK: SS23

Overview
Spring 2023 marked a significant milestone for Deveaux New York—our return to the NYFW calendar and the relaunch of our men’s collection. This collection reaffirmed the brand’s commitment to timeless design, understated elegance, and effortless tailoring.

Execution
As the lead overseeing marketing strategy and influencer partnerships, my focus was on maximizing storytelling and engagement before, during, and after the show. My responsibilities included:

• Influencer & Industry Partnerships – Coordinating with key figures to amplify the collection’s reach.

• Content Strategy & Asset Organization – Developing a structured content plan to ensure a cohesive narrative across social media, press, and digital channels.

• Show Experience & Visual Identity – Aligning creative elements to reinforce the brand’s aesthetic and storytelling.

Contributors

• Casting: The Secret Gallery

• Styling: Dione Davis

• Location: Spring Studios

• Photography: Jessi Frederik & Mike Vitel

• Marketing & Social Strategy: Seriousandly

Outcome
Through thoughtful content planning and strategic influencer partnerships, the SS23 show generated strong engagement across digital platforms, reinforcing Deveaux’s presence in the industry and marking a celebrated return to the NYFW stage.