Deveaux New York: handbags

Overview
For our first collection of Italian-made leather handbags, we sought to create simple yet sculptural designs that embodied the spirit of New York. The collection balanced modern minimalism with timeless sophistication, making it a natural extension of the Deveaux aesthetic.

To bring this vision to life, we partnered with Photographer Brian Kanagaki to capture the energy and elegance of the city. Each image frames the handbags against iconic cityscapes and bustling streets, reinforcing the collection’s urban sophistication.

Execution
As Marketing Manager, I collaborated on the campaign ideation and execution, ensuring a cohesive rollout across all brand touchpoints. My responsibilities included:

• Overseeing Campaign Development – Aligning visuals and storytelling with the brand’s creative direction.

• Influencer & Celebrity Seeding – Strategically gifting key figures to amplify brand awareness.

Contributors

• Photography: Brian Kanagaki

• Art Direction: Jessi Frederick

• Marketing & Social Strategy: Seriousandly

Outcome
The campaign successfully introduced Deveaux’s first handbag collection, establishing a strong visual identity while reinforcing the brand’s connection to New York’s refined yet dynamic style. The content was leveraged across social media, e-commerce, and press placements, driving awareness and positioning the collection as an essential part of the Deveaux wardrobe.