Deveaux New York: handbags
When designing our first collection of Italian-made leather handbags, we wanted simple yet sculptural bags that had the spirit of New York. We collaborated with Photographer Brian Kanagki on our campaign to capture the city's vibrant energy and timeless elegance through photography. Each image frames the bags against iconic cityscapes or bustling streets, reflecting both urban sophistication and the collection's unique design narrative.
As the Marketing Manager, I supervised the campaign ideation and execution as well as influencer/celebrity seeding and marketing initiatives.
SOCIAL:
Oversaw Instagram feed management, story post art direction, and strategy, along with email design
Contributors:
Brian Kanagaki: Photography
Jessi Frederick: Art Direction