DEVEAUX NEW YORK: MEN’S EDITORIAL

Overview
As part of our monthly product launch strategy, we reissued our best-selling men’s Onyx Resort Shirt, a signature piece known for its effortless sophistication and versatility. To support the launch, we developed a focused editorial campaign that highlighted the timeless appeal and refined simplicity of the shirt.

Execution
I led the content shoot & influencer gifting to ensure a seamless and engaging rollout. My responsibilities included:

• Overseeing the Content Shoot – Ensuring visuals aligned with Deveaux’s understated, modern aesthetic.

• Influencer Gifting & Seeding – Strategically placing the Onyx Resort Shirt with key tastemakers to amplify reach.

Contributors

• Photography: Pierre Crosby

• Marketing & Social Strategy: Seriousandly

Outcome
The editorial successfully reinforced the resort shirt’s status as a best-seller, with compelling imagery that resonated across digital platforms and influencer channels, driving engagement and visibility for the launch.