BRAND ACTIVATION:

For the launch of our Festival collection, we organized an exclusive influencer trip to Palm Springs for the first weekend of Coachella. We hosted eight influencers in a luxurious desert house, providing artist passes and a range of planned activities.

As Brand Director, I managed the planning and execution of the trip in collaboration with our Influencer Manager. My responsibilities included coordinating travel arrangements for guests and team members, ordering all branding and merchandise, ensuring the completion of sponsorship contracts, and overseeing the budget

Social media impressions: 5,294,000

Total posts: 119

Guests: 8