BRAND ACTIVATION:

For the launch of our Pre-Spring Active collection, we organized an event at the well-known DOGPOUND gym. We hosted 25 influencers for a circuit workout class in a fully co-branded gym, complemented by a coffee cart for post-workout refreshments.

As Brand Director, I managed the planning and execution of the event. This involved coordinating with our DOGPOUND partners and third-party vendors for branding, merch, and the coffee cart, as well as overseeing the setup and breakdown on the day of the event.

Social media impressions: 11,729,200

Total posts: 77

Guests: 25